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Einar Bager - the story of a Swedish artist behind a viral photograph

Two nude men on rocky shore; one stands painting on an easel, the other reclines and reads.

The story behind a viral photograph of Swedish artist Einar Bager painting naked

by
Adrian Murphy (opens in new window) (Europeana Foundation)

Recently this cheeky image of a naked artist painting a nude model was shared by the Instagram account museumbums.

This isn't the first time this image has been shared online - it could be called a viral sensation as it has been shared thousands of times on Tumblr and gained hundreds of likes on Instagram.

These accounts often focus on the homosocial aspect of the photograph showing two men naked together, and the unique situation of seeing an artist naked while painting a nude model.

But what's the real story behind the photograph?

In all the thousands of shares, the photograph is captioned as being Einer Bagner, but, in fact, the pert painter is Swedish artist and historian Einar Bager.

An older man in a hat and glasses uses a notepad in front of a brick wall with a small opening.

Einar was born in Malmö in 1887, the son of a prominent businessman. He was a prolific artist, illustrator and historian. There are more than 1,000 images (sketches, drawings, paintings) attributed to him in the collections of the Malmö Museums.

The photograph shows the date 1910. Einar was then 23 years old. By this time, Einar had studied art in Copenhagen, finishing his studies in 1909.

Painting of artists in a studio paint at easels, with a standing nude model in the background.
A painting of a seated nude man on a wooden crate, with his chin resting on his hand, gazing to the side.

The photographer was Harald Bager. Sometimes this is credited as having been photographed by his brother, but actually Harald Bagar was Einar's father.

Two men stand on a snowy path lined with bare trees, facing the camera.
Black and white photograph showing the legs of a person in long shirt and knee-high socks walking on 
a rocky shoreline.

In 1918, Einar married Clara Persson who was 25 at the time.

A portrait painting of a woman in a dark dress, looking to her right against a grey background.

Later in life, Einar focused on history, publishing many volumes relating to Malmö's history including many illustrations, sketches and drawings.

Einar's artworks include many paintings of people, including nude sketches, landscape scenes from the Skåne region of Sweden, as well as capturing the historic architecture of Malmö and its city life.

Illustration of a statue of a man on horseback on a pedestal, with a background of ornate buildings and a tall steeple.
Sketch of a church with pointed arches and tall spires, with two people standing near the entrance.
Illustration of a red crowned griffin with text "Skåne, the Chateau Country of Sweden" on a brown and beige background.
Sketch of a town with clustered, gabled-roof buildings and narrow streets, showcasing architecture details.

The photograph's caption says that Einar is painting on rocks near Mölle.

During the 19th century, Mölle, a small Swedish village to the north of Helsingborg, had become known as a resort town.

Painting of three small boats with sails anchored on a still body of water; their reflections visible.

Nowadays, we think very little of everyone going to a beach. But in some societies in the 19th century, the notion of men and women, boys and girls bathing together was somewhat shocking.

By the end of the 1800s, Mölle was one of the first seaside resorts in Sweden - and was known as a place where mixed-sex bathing could happen. Visitors came from across Sweden and other parts of Europe - there was even a weekly train service from Berlin to Mölle.

A group of people swimming and wading in the sea near rocky cliffs on a sunny day.

For the most part, men and women bathed together wearing swimsuits.

In the early 20th century, there was a belief that sunbathing and swimming in the sea was healthy, and restorative. Some paintings of the time capture this - Norwegian artist Edvard Munch's 1907 painting Bathing Men being one example.

Painting of several nude men standing and bathing at a beach, featuring a vibrant, expressive color palette with blue water and sandy tones.

This gives some context to Einar and his model. Sadly, there does not seem to be a digitised version of the painting that Einar is working on. The closest we have found is this coastal scene - very beautiful and serene, but without the male model that made the original photograph unique.

A painting of a rocky coastline with rough waves under a cloudy sky, brown rocks with a distant view of cliffs.